09 Sep Navigating PR Campaigns for Miami, Caribbean and Latin American Hotel and Cruise Brands
With over 15 years of experience handling the PR for hotel launches from 1 Hotels to Mondrian, Canyon Ranch Miami Beach, Viceroy and dozens more and cruise companies CSR campaigns such as with Royal Caribbean Cruise Lines in Power Collective’s Principal Marcia Martinez Laas’time as partner at Zakarin Martinez Public Relations (ZMPR), our travel PR expertise at Power Collective is often being tapped for work beyond Miami into Latin American and the Caribbean.
Handling the both the hotel PR and residential PR campaigns for Itz’anain Belize, we were closely aligned with the client’s needs to both sell real estate and launch a new hotel and residential brand and property in Belize. We worked with them on developing and leveraging the strongest brand partners that also would become the basis of our campaign, with design, sustainability, arts, and more. We navigated through ever-changing timelines and continuously supported both real estate sales as well as anticipation for the hotel launch, with press coverage in Conde Nast Traveler, Bloomberg, Forbes, Robb Report, W Magazine and more in the past year alone.
We were also called on by Australis, one of the world’s leading luxury expedition cruise brand that offers the only access through Patagonia. Much like with our PR campaigns for resorts in Belize, we tapped into the strength of the offerings from Australis that speak to adventure travelers, mission-driven luxury, sustainable-minded exploration, and early adapters in tourism. From leveraging its unique offerings to promotions, we have secured media from Travel + Leisure to cruise trade media in that cruise PR campaign.
Some things we’ve had to consider to make our work the best travel PR for our clients includes:
- How to deal with shifting timelines, sometimes offering other news or previews
- When there is no news, how to stay relevant, working with destination and trend stories
- When sales need support, how to develop creative promotions that speak to media, consumers and tell the brand story
- Mining our clients for stories, interviewing key players or partners to leverage and often speak to categories beyond travel