SERVICES
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PR + MEDIA RELATIONS

Earned, Placed and Paid Editorial

  • Media Audit
  • Material Development / Copywriting
    • Core media messaging
    • Press releases
    • Fact Sheets
    • Pitch Notes
    • Bylines
    • Newsletters
    • Blogs
    • Social Media Content Development
    • Photographer recommendations, image selections
    • Multimedia Releases
    • Video content capture and editing
  • Media Strategy
  • Identify and pursue angles and key targets to highlight  client, unique assets and message points through earned media opportunities, placed media opportunities, including newsletters, blogs, etc.
  • Paid placements including advertorials, sponsored content, etc.
  • Media outreach and coordination
  • Interview preparation and media training
  • Media Monitoring
  • Media Reports and Measurement

SOCIAL MEDIA

  • Competitive Analysis
  • Social Media Strategy
  • Define the social aesthetic, template graphics
  • Establish tone of voice and content pillars
  • Develop a suggested social media playbook
  • Managing the overall strategy and execution for organic social media
  • Monthly Content Calendars
  • Content Development
  • Video Content Capture, Direction
  • Editing for social media
  • Community management
  • Growth and Engagement
  • Monitoring and Reporting

INTEGRATED MARKETING

  • Partnership Marketing
  • Strategic alliances or sponsorship with brands, non-profits, ambassadors or other partners that can add value to the campaign and help reach target audiences
  • Thought Leadership
  • Brand presence at industry events
  • Speaking Opportunities
  • Bylines
  • Alignment with branding experts, social media strategists, event developers, media buyers and all communications and marketing teams and goals to support or direct overall campaign
  • Digital amplifications

REACH

  • Based in Miami, Power Collective’s expertise is in handling national US media campaigns as well as Florida and US regional and LatAm campaigns
  • We have consultants based across the US from New York to Chicago, Texas and Florida
  • We have a LatAm Director based between Miami and Mexico
  • Power Collective is aligned with in-market agencies across Latin America and Europe to offer international campaign activations with
    • Press Placements
    • Paid Placements
    • Events
    • Partner procurement
    • Translation