PR + MEDIA RELATIONS
Earned, Placed and Paid Editorial
- Media Audit
- Material Development / Copywriting
- Core media messaging
- Press releases
- Fact Sheets
- Pitch Notes
- Bylines
- Newsletters
- Blogs
- Social Media Content Development
- Photographer recommendations, image selections
- Multimedia Releases
- Video content capture and editing
- Media Strategy
- Identify and pursue angles and key targets to highlight client, unique assets and message points through earned media opportunities, placed media opportunities, including newsletters, blogs, etc.
- Paid placements including advertorials, sponsored content, etc.
- Media outreach and coordination
- Interview preparation and media training
- Media Monitoring
- Media Reports and Measurement
- Social Media Strategy
- Audience Cultivation
- Engagement
- Monitoring and Measurement
- Content Development
- Partnership Marketing
- Strategic alliances or sponsorship with brands, non-profits, ambassadors or other partners that can add value to the campaign and help reach target audiences
- Thought Leadership
- Brand presence at industry events
- Speaking Opportunities
- Bylines
- Alignment with branding experts, social media strategists, event developers, media buyers and all communications and marketing teams and goals to support or direct overall campaign
- Digital amplifications
- Based in Miami, Power Collective’s expertise is in handling national US media campaigns as well as Florida and US regional campaigns
- We have consultants based across the US from New York to Chicago, Texas and Florida
- Power Collective is aligned with in-market agencies across Latin America and Europe to offer international campaign activations with
- Press Placements
- Paid Placements
- Events
- Partner procurement
- Translation