page-template-default,page,page-id-15554,bridge-core-1.0.6,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0.0,qode-theme-ver-18.2,qode-theme-bridge,disabled_footer_top,disabled_footer_bottom,wpb-js-composer js-comp-ver-6.0.5,vc_responsive


Earned, Placed and Paid Editorial

  • Media Audit
  • Material Development / Copywriting
    • Core media messaging
    • Press releases
    • Fact Sheets
    • Pitch Notes
    • Bylines
    • Newsletters
    • Blogs
    • Social Media Content Development
    • Photographer recommendations, image selections
    • Multimedia Releases
    • Video content capture and editing
  • Media Strategy
  • Identify and pursue angles and key targets to highlight  client, unique assets and message points through earned media opportunities, placed media opportunities, including newsletters, blogs, etc.
  • Paid placements including advertorials, sponsored content, etc.
  • Media outreach and coordination
  • Interview preparation and media training
  • Media Monitoring
  • Media Reports and Measurement


  • Social Media Strategy
  • Audience Cultivation
  • Engagement
  • Monitoring and Measurement
  • Content Development


  • Partnership Marketing
  • Strategic alliances or sponsorship with brands, non-profits, ambassadors or other partners that can add value to the campaign and help reach target audiences
  • Thought Leadership
  • Brand presence at industry events
  • Speaking Opportunities
  • Bylines
  • Alignment with branding experts, social media strategists, event developers, media buyers and all communications and marketing teams and goals to support or direct overall campaign
  • Digital amplifications


  • Based in Miami, Power Collective’s expertise is in handling national US media campaigns as well as Florida and US regional campaigns
  • We have consultants based in New York, Chicago, Texas and California
  • Power Collective is aligned with in-market agencies across Latin America and Europe to offer international campaign activations with
    • Press Placements
    • Paid Placements
    • Events
    • Partner procurement
    • Translation